Ice Cream Commercial – What Are They Really Selling?

food-ice cream

Okay, I have a lot on my mind, but I wanted to just put this out there while I’m thinking about it. I don’t watch tv in my home (all videos, movies and lessons), so I’m always behind the shows and commercials. I was on youtube and saw an ad for this ice cream.  The first thing that came to my mind was condoms. Then I thought about the show Magnum P.I. and a gun. Brands and names are chosen to create an image or put certain thoughts in your mind regarding that product, so my first thoughts regarding this ice cream were that they wanted to tie in sex with food.

mag·num

–noun

1. a large wine bottle having a capacity of two ordinary bottles or 1.5 liters (1.6 quarts).
2. a magnum cartridge or firearm.
–adjective
3. (of a cartridge) equipped with a larger charge than other cartridges of the same size.
4. (of a firearm) using such a cartridge.
5. Informal . unusually great in power or size: a magnum spotlight; a magnum dosage.

Looking at the definition, ice cream doesn’t fit with wine or firearms, so the only thing close is #5. However, I’m fairly certain the marketers were not thinking everyday consumers are going to look at this product and think “What a large and powerful ice cream!” However, I was willing to give them the benefit of the doubt and see if the commercial matched what I thought. And…it was just as I expected.

This is the commercial for the U.S. that has so many people excited.

 

“For pleasure seekers” is at the end of the commercial and is the message they want us to remember.

While a lot of things came to mind about how this is being marketed, it appeared quite tame compared to the commercial I found first.  I guess our advertisers figured if they tone it down and speed up the music, the message will not make the viewer feel as if he’s watching soft porn.

This is the New Zealand/Australian commercial I saw first.

 

“Give in to it” is the message at the end of this commercial.

Considering the last phrases they want us to remember and the content of the commercials, it makes you wonder if their primary goal is actually to sell ice cream.

 

“Oh, be careful little eyes what you see…”

(Originally posted in 2011)


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